News Article
June 5, 2012

2012 EEI: Germany Results

The 2012 survey found that interest in energy efficiency jumped 26% among executives in Germany: 81% said energy management was very or extremely important to their organizations (versus 55% in 2011). Other details include:

  • Forty-nine percent of German respondents had invested in energy efficiency in the past year, and 45% had invested in renewable energy. Government programs such as feed-in-tariffs may be one driver for the strong renewable energy investment.


  • Budget constraints appeared to be more significant in Germany than in many other countries: 20% percent of respondents indicated they planned lower investment next year in energy efficiency and renewable energy. However, many more executives stated their investments would stay constant (38%) and a 33% stated their investments would increase.

  • Top carbon reduction strategies in Germany were improving energy efficiency in buildings (17%) and installing onsite renewable energy (15%).


  • Energy cost savings, increasing energy security, and greenhouse gas footprint reduction led as drivers for energy efficiency action. Globally, the main drivers were energy cost savings, government or utility incentives or rebates, and enhanced brand or public image.

  • Thirty-four percent of respondents planned to pursue green certification in new buildings, and 44% percent in existing buildings; 54% had at least one certified green building.

  • The top three energy efficiency measures adopted in the past 12 months included lighting upgrades (56%), HVAC and/or controls (48%) and building envelope improvements (34%).

  • When asked which on-site technologies they expected to see the greatest market adoption in the next 10 years, executives selected advanced building materials (23%), solar photovoltaics (21%), and smart building technology (21%) as their top three choices.

  • The top barrier to pursuing energy efficiency in Germany was lack of funding to pay for improvements (24%), followed by uncertainty regarding savings or performance (22%) and landlord/tenant split incentives (14%).

  • When asked which energy policy would have the greatest impact on improving energy efficiency in buildings, 29% of executives said tax credits/incentives or rebates, 21% selected low-interest financing for energy upgrades, and 15% chose stricter building codes and equipment standards.

  • Germany is a leader in analyzing energy use data: 64% measured and recorded data at least weekly, and 26% reviewed and analyzed data at least weekly, both higher than the global averages of 56% and 20% and a significant step up from 2011.


  • The top three energy management practices already adopted in German respondents’ facilities were tracking and analyzing energy data (46%), measuring and verifying energy project savings (46%), and dedicating a capital budget for energy improvement projects (37%).

Survey Respondent Demographics:

To qualify for the EEI survey, respondents must have budget responsibility for at least one nonresidential building, and their responsibilities must include energy use, either through monitoring of usage or proposing or approving energy-related projects. The EEI survey is conducted anonymously. Among German respondents, 64% classified their facilities as commercial, 11% as institutional (government buildings, hospitals and schools), and 25% as industrial. Fifty-eight percent of respondents managed more than 500,000 square feet.

June 2012

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