News Article
October 29, 2011

DEEP Program Creates Incentives for Whole-Building Retrofits

To meet aggressive new goals, leaders in utility energy efficiency programs are looking to reach more customers. But that alone probably won’t get them to their targets – programs will also have to go deeper, getting more savings per energy efficiency project.

The way to do that is not to incentivize more individual technologies but to combine technologies and optimize the performance of whole buildings, achieving energy savings up to 30 to 50 percent. A proposed new concept, Deep Energy Efficiency Pays (DEEP), could help do this.

The program, for commercial, institutional and industrial customers, offers incentives based not on single measures but on the measured performance of the whole building. The basic structure is simple. Additional incentives – on top of rebates for individual measures – go to projects that meet a specified threshold of energy savings. The amount of the incentive should tip projects to be economically viable for building owners and managers. 


 Hypothetical project costs and incentives.

October 2011


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